1. Executive Summary
This is a brief overview of your business plan. It should include:
- Business name and location
- What your business does
- Your mission statement
- A summary of your goals
- Basic financial highlights (e.g., startup costs, funding needs)
2. Business Overview
Describe your business in more detail, including:
- Structure (sole trader, limited company, partnership)
- Legal requirements and registrations
- The business concept or origin
- Unique Selling Proposition (USP)
3. Market Research
Show that you understand your market and customers:
- Industry overview
- Market trends
- Target audience profile
- Customer needs
- Competitor analysis
4. Products or Services
Detail what you’re offering:
- Description of products or services
- Key features and benefits
- Pricing strategy
- Future product or service development plans
5. Marketing and Sales Strategy
Outline how you’ll attract and retain customers:
- Branding and positioning
- Marketing channels (online, print, events)
- Sales process
- Customer service approach
- Promotional tactics (discounts, launch campaigns)
6. Operational Plan
Explain how your business will run daily:
- Location and facilities
- Equipment and technology
- Supply chain and inventory management
- Production process (if applicable)
- Key suppliers and partners
7. Management and Team
Introduce who is running the business:
- Founders and owners
- Key staff and their roles
- Backgrounds and relevant experience
- Staffing plans or recruitment needs
8. Financial Plan
Provide an overview of your business finances:
- Start-up costs (equipment, licences, setup)
- Revenue projections (sales forecasts)
- Operating costs (rent, salaries, marketing)
- Break-even analysis
- Profit and loss forecasts
- Funding requirements and sources (loans, grants, investors)
9. Appendix (Optional)
Include supporting documents such as:
- Market research data
- CVs of team members
- Product photos or brochures
- Legal documents or licences
- Financial spreadsheets
Frequently Asked Questions
1. Is this simple business plan template UK-specific?
Yes, it’s tailored for UK entrepreneurs, including local business structures and market standards.
2. Do I need to register a business before creating a plan?
No, you can create your business plan before registration. It helps clarify your idea and requirements.
3. Can I use this for a loan or grant application?
Yes, this template includes financial details lenders typically require.
4. How long should my business plan be?
It depends on the business, but 6–12 pages is standard for a simple plan.
5. What format should I use to write the plan?
You can write it in Word or Google Docs, or use spreadsheets for financial sections.
6. Should I update the plan regularly?
Yes, revisit and revise your business plan at least annually or when major changes occur.
Conclusion
A well-crafted business plan is the foundation of a successful business. This simple business plan template UK version helps entrepreneurs organise their vision, secure funding, and stay focused. Whether you’re starting a bakery, a tech startup, or a service company, this template guides you from idea to execution.