1. Executive Summary
Summarize your entire business plan in one page. Include:
- Business name and location
- Products or services
- Target market
- Unique selling point (USP)
- Brief financial overview
- Key business goals
Write this last to reflect the full content of your plan.
2. Business Overview
Describe the fundamentals of your business:
- Legal structure (sole trader, limited company, partnership)
- Industry and background
- Business history (if applicable)
- Vision and mission statements
- Short and long-term objectives
Provide context and direction for your venture.
3. Market Analysis
Show you understand your market and customers:
- Target audience demographics
- Market size and trends
- Competitor analysis
- Customer needs and buying behaviour
- Your market position and advantage
This section proves there’s demand for what you offer.
4. Products or Services
Detail what your business sells:
- List of products or services
- Benefits and features
- How you deliver value
- Pricing strategy
- Plans for new offerings or innovation
Explain clearly what you’re selling and why it’s compelling.
5. Marketing and Sales Strategy
Outline how you’ll reach and sell to customers:
- Branding and messaging
- Sales channels (online, retail, direct)
- Advertising and promotional tactics
- Customer acquisition and retention strategies
- Partnerships or affiliates
Demonstrate how you’ll generate revenue.
6. Operations Plan
Describe the day-to-day and behind-the-scenes processes:
- Business location and facilities
- Technology and equipment used
- Suppliers and logistics
- Quality control methods
- Legal or industry compliance
Operational planning ensures readiness and efficiency.
7. Management and Organisation
Introduce the people behind your business:
- Key team members and roles
- Organisational chart (if applicable)
- Experience and qualifications
- Gaps and recruitment plans
- External advisors or consultants
A strong team adds credibility to your business plan.
8. Financial Plan
Provide financial data and forecasts:
- Start-up costs and funding needs
- Cash flow forecast (12 months)
- Profit and loss projection (3 years)
- Balance sheet
- Break-even analysis
Use realistic numbers and explain your assumptions.
9. Funding Requirements
If you’re seeking funding, outline:
- How much you need
- What the money will be used for
- How it supports business growth
- Repayment or return (if applicable)
This section is critical for lenders and investors.
10. Appendix
Add supporting documents:
- Market research
- Product photos
- Licences or permits
- Resumes or bios
- Legal agreements
Include only relevant extras that reinforce your plan.
Frequently Asked Questions
Q1: Who can use this template business plan?
It’s suitable for startups, small businesses, freelancers, and anyone seeking funding or structure.
Q2: How long should my business plan be?
Typically 10–20 pages, depending on the level of detail required.
Q3: Is this plan suitable for applying for loans or grants?
Yes. It covers the essential sections most lenders and grant providers expect.
Q4: Can I customise this template for my industry?
Absolutely. Adapt each section to reflect your specific business model and goals.
Q5: Do I need financial knowledge to complete the plan?
Basic understanding helps, but many use accountants or business advisors for the financial section.
Q6: How often should I update my business plan?
Review it every 6–12 months or whenever there’s a major change in strategy, funding, or operations.
Conclusion
This template business plan gives you a complete framework to structure your business idea, secure funding, and operate with clarity. Tailor each section to your unique needs, and use it as a living document to guide your business journey.
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