Martin taggart

Martin taggart

How to Secure and Maximize Company IP in Business

1. Introduction In today’s competitive marketplace, a company’s intellectual property (IP) is one of its most valuable assets. Company IP refers to creations of the mind—such as inventions, branding, software, or designs—that provide a business with a unique advantage. Properly…

Best Pricing Strategy Models To Maximize Profit

1. Introduction Pricing is one of the most powerful tools in business. A well-thought-out pricing strategy not only affects revenue but also shapes brand perception, customer demand, and market competitiveness. Choosing the right strategy ensures long-term growth and profitability, while…