1. Introduction
A business plan is a written document that outlines the goals of a business, the strategies to achieve them, and the financial forecasts. If you’re starting a company, looking for investment, or applying for a loan, you may be asked to provide a business plan. This guide provides a business plan sample structure to help you get started.
2. Business Plan Sample Structure
Here’s a sample outline you can follow when creating your own business plan:
1. Executive Summary
- Brief overview of the business idea.
- Mission statement and vision.
- Summary of financial needs and goals.
Example:
“Our company, FreshBites, will provide healthy, affordable meal kits to busy professionals in London. We aim to secure £50,000 in funding to launch and grow within the first year.”
2. Business Description
- Business name, location, and legal structure.
- Products or services offered.
- Industry background and trends.
Example:
“FreshBites Ltd. will operate as a limited company based in London, offering subscription-based healthy meal kits with locally sourced ingredients.”
3. Market Analysis
- Target market (age, income, lifestyle).
- Market size and potential growth.
- Competitor analysis.
Example:
“Our target audience is professionals aged 25–40 in urban areas. The UK meal kit industry is projected to grow 15% annually. Competitors include HelloFresh and Gousto, but we will differentiate by focusing on affordability and sustainability.”
4. Organisation and Management
- Ownership structure.
- Management team profiles.
- Staffing requirements.
Example:
“The business will be led by Jane Smith (Founder/CEO) with 10 years of experience in food services. A small team of chefs and delivery staff will be hired within the first six months.”
5. Products and Services
- Details of offerings.
- Unique selling point (USP).
- Pricing strategy.
Example:
“FreshBites will offer weekly meal kits with fresh ingredients. Each kit serves two to four people. Prices will be 20% lower than competitors, with a focus on eco-friendly packaging.”
6. Marketing and Sales Strategy
- Branding and positioning.
- Promotion channels (social media, advertising, partnerships).
- Sales process.
Example:
“We will use targeted Instagram and TikTok campaigns to attract young professionals. Partnerships with local gyms and wellness influencers will boost credibility.”
7. Financial Plan
- Startup costs.
- Revenue forecasts.
- Break-even analysis.
Example:
“Startup costs are estimated at £50,000, covering equipment, marketing, and staff. We project £200,000 in revenue in year one, reaching break-even within 12 months.”
8. Funding Request (if applicable)
- Amount required.
- Purpose of the funds.
- Repayment or investor return strategy.
Example:
“We are seeking £50,000 in funding to cover kitchen equipment, marketing campaigns, and initial staffing. Investors will receive a 15% equity stake.”
9. Appendix
- Resumes of key team members.
- Market research data.
- Supporting documents (licenses, contracts).
3. Why a Business Plan Matters
- Provides direction and focus.
- Helps secure loans or investment.
- Identifies risks and solutions.
- Guides day-to-day decision-making.
Frequently Asked Questions
1. What is a business plan in simple terms?
It’s a document that explains what your business does, how it will succeed, and how much money it needs.
2. Do I need a business plan for a small startup?
Yes, even a simple plan helps with clarity and decision-making.
3. How long should a business plan be?
Typically 15–30 pages, depending on business complexity.
4. Can I use a business plan to get a loan?
Yes, banks and investors often require one before providing funding.
5. How often should I update my business plan?
At least once a year, or whenever major changes occur in your business.
6. What’s the difference between a business plan and a business model?
A business model explains how the company makes money, while a business plan outlines goals, strategies, and financial projections.
Conclusion
This business plan sample provides a structured guide to help entrepreneurs develop their own plans. By including an executive summary, market analysis, management details, and financial forecasts, you can create a document that secures funding and guides your business to success.