1. What Is a Trademark? A trademark is a sign used to identify and distinguish the goods or services of one business from another. It can be a logo, brand name, slogan, colour scheme, or even a sound. Trademarks help…
1. What Is Market Share? Market share represents the portion of total sales in a market that is captured by a particular company or product. It’s a key performance indicator used to measure a company’s competitiveness within its industry. 2.…
1. What Is Primary Market Research? Primary market research involves collecting new, original data directly from the source—your target audience. Common methods include surveys, interviews, focus groups, and observations. It’s tailored specifically to your objectives and offers up-to-date insights. 2.…
1. What Is a Sales Strategy? A sales strategy is a structured plan that outlines how a business will sell its products or services to reach revenue goals. It defines target customers, key messaging, sales processes, and tactics for achieving…
1. Startup Costs Before your business even opens its doors, you’ll incur initial costs such as: Startup costs vary based on industry, location, and scale. 2. Rent and Utilities If you’re operating from a physical location, rent is a major…
1. What Is a Business Bank Loan Calculator? A business bank loan calculator is a digital tool that helps business owners estimate the total cost of a loan, including monthly repayments, interest charges, and loan duration. By inputting loan amount,…
1. Government-Backed Loans The UK government offers funding through the British Business Bank, including: These loans come with competitive interest rates and free mentoring for new business owners. 2. Local Enterprise Partnerships (LEPs) LEPs work regionally to support small businesses…
1. Executive Summary Start with a brief overview that outlines: This section should be clear, concise, and compelling—usually one page. 2. Business Overview Describe the basics of your business: Keep it simple and easy to understand for anyone reading it.…
1. Government Start Up Loans Scheme The UK Government-backed Start Up Loans scheme is one of the most accessible funding options for new businesses. You can borrow up to £25,000 with a fixed interest rate of 6%, and repayments are…
1. Customer Surveys and Questionnaires One of the most direct methods of market research, surveys gather information about customer preferences, satisfaction, and behavior. Businesses often use tools like Google Forms, SurveyMonkey, or email campaigns to collect feedback on new products,…
