1. Introduction to LinkedIn for Business
LinkedIn is the world’s largest professional networking platform, making it an essential tool for businesses. Creating a company page helps you build credibility, showcase products or services, and connect with clients, employees, and investors. If you want to know how to create a company on LinkedIn, this guide covers everything you need.
2. Why Create a Company on LinkedIn?
- Professional Presence: Build brand credibility.
- Recruitment: Attract top talent.
- Networking: Connect with potential partners and clients.
- Marketing: Share updates, blogs, and job postings.
- Visibility: Increase brand awareness within your industry.
3. Prerequisites Before Creating a Company on LinkedIn
Before setting up your company page, ensure you have:
- A personal LinkedIn profile with a professional photo.
- A verified company email address (e.g., name@yourbusiness.com).
- Your company logo and cover image (high resolution).
- A short description of your business (mission, vision, and services).
4. Step-by-Step Guide to Create a Company on LinkedIn
Step 1: Log Into LinkedIn
Sign in with your personal profile (you must have a LinkedIn account first).
Step 2: Access the Create Page Option
- Click the “Work” icon in the top right corner.
- Select “Create a Company Page” at the bottom of the menu.
Step 3: Choose Page Type
LinkedIn offers four options:
- Small Business (fewer than 200 employees).
- Medium to Large Business (200+ employees).
- Showcase Page (a sub-page linked to a main company page).
- Educational Institution.
Step 4: Enter Company Details
Fill in:
- Company name.
- Public LinkedIn URL (e.g., linkedin.com/company/yourbusiness).
- Website link.
- Industry, size, and company type.
Step 5: Upload Branding
- Add your logo (300 x 300 pixels recommended).
- Add a cover image (1,128 x 191 pixels recommended).
Step 6: Add a Tagline and Description
Write a short tagline and a detailed business description (up to 2,000 characters). Highlight services, values, and what makes your company unique.
Step 7: Preview and Publish
Review all information, then click “Create Page.”
5. Optimising Your LinkedIn Company Page
- Post regular updates (blogs, news, offers).
- Use high-quality visuals and videos.
- Encourage employees to connect with the page.
- Add company specialties (keywords to improve search visibility).
- Share job vacancies to attract talent.
6. Benefits of a LinkedIn Company Page
- Improves online visibility.
- Builds trust and authority in your industry.
- Helps generate leads through networking.
- Provides analytics to track engagement.
- Positions your company as a thought leader.
Frequently Asked Questions
Q1: Do I need a personal LinkedIn account to create a company page?
Yes, you must create a personal account first.
Q2: Is it free to create a company on LinkedIn?
Yes, creating and managing a company page is completely free.
Q3: Can I run ads from my LinkedIn company page?
Yes, you can create sponsored posts and targeted campaigns through LinkedIn Ads.
Q4: How do I add admins to my company page?
Go to your company page settings and assign admin roles to other LinkedIn users.
Q5: Can I create multiple company pages?
Yes, but each page requires a unique email and company details.
Q6: How often should I post on my LinkedIn company page?
Ideally, 2–4 times a week to maintain engagement.
Conclusion
Creating a company on LinkedIn is a simple but powerful step to grow your brand’s presence in 2025. With a complete profile, consistent posting, and employee engagement, you can turn your LinkedIn page into a valuable marketing and recruitment tool.