1. Introduction to LinkedIn Business Pages
LinkedIn is the go-to platform for professionals and companies looking to connect, recruit, and market their services. Knowing how to create business page LinkedIn helps you build credibility, showcase your brand, and reach a global audience of decision-makers.
2. Why Create a LinkedIn Business Page?
- Increases brand visibility.
- Builds trust and credibility with clients.
- Showcases products, services, and company updates.
- Attracts job seekers and top talent.
- Provides powerful marketing and networking opportunities.
3. Requirements Before Creating a LinkedIn Business Page
- A personal LinkedIn profile with your real name.
- Verified email address associated with your company.
- Company details (logo, website, and description).
- At least one employee listed (yourself can be the first).
4. Step-by-Step: How to Create Business Page LinkedIn
Step 1: Log in to Your LinkedIn Account
Use your personal LinkedIn profile to get started.
Step 2: Access LinkedIn Pages
- Click the Work icon at the top right.
- Select Create a Company Page.
Step 3: Choose Page Type
- Small Business (fewer than 200 employees).
- Medium to Large Business (200+ employees).
- Showcase Page (for product/service lines).
- Educational Institution (schools, universities).
Step 4: Enter Company Details
- Business name.
- Custom LinkedIn URL (e.g., linkedin.com/company/yourbusiness).
- Website link.
- Industry, size, and company type.
Step 5: Upload Branding
- Logo (400 x 400 pixels recommended).
- Banner image (1128 x 191 pixels).
- Tagline (120 characters max).
Step 6: Add a Company Description
Write a clear and engaging About Us section (up to 2,000 characters). Include:
- What you do.
- Your mission and values.
- Services/products offered.
- Location(s).
Step 7: Preview and Publish
Check everything carefully, then click Create Page.
5. Optimising Your LinkedIn Business Page
- Post regular updates, articles, and company news.
- Add keywords to your description for SEO.
- Encourage employees to connect with the page.
- Use rich media (videos, images, and infographics).
- Enable the Jobs section if hiring.
6. Marketing Through LinkedIn
- Share valuable industry insights to position your brand as an authority.
- Join and engage in LinkedIn Groups.
- Use LinkedIn Ads to target specific audiences.
- Track analytics to measure engagement and reach.
7. Best Practices for Success
- Post consistently (at least 2–3 times a week).
- Respond to comments and messages quickly.
- Showcase customer testimonials and case studies.
- Highlight employees to humanise your brand.
- Monitor trends and adapt content accordingly.
Frequently Asked Questions
Q1: Do I need a personal profile to create a business page on LinkedIn?
Yes, business pages must be created from a personal LinkedIn account.
Q2: Is it free to create a LinkedIn business page?
Yes, creating and managing a page is completely free.
Q3: Can I manage a LinkedIn business page with multiple admins?
Yes, you can add other LinkedIn members as page administrators.
Q4: What is the difference between a LinkedIn Page and a Showcase Page?
A LinkedIn Page represents the whole company, while a Showcase Page highlights specific products or divisions.
Q5: How do I get followers for my LinkedIn business page?
By posting engaging content, inviting connections, and promoting the page across your website, email, and social channels.
Q6: Can I run ads from my LinkedIn business page?
Yes, LinkedIn Ads are managed through your business page and can target specific industries and job roles.
Conclusion
Learning how to create business page LinkedIn is a crucial step for building your company’s online presence in 2025. With the right setup and consistent updates, your LinkedIn page can attract new clients, showcase your brand, and drive business growth.