1. Why Create Business Page on LinkedIn?
LinkedIn is the leading professional networking platform, with millions of businesses and professionals connecting daily. A LinkedIn business page boosts your brand visibility, helps you attract clients, builds trust, and positions your company as an industry authority.
2. Requirements Before You Start
To create business page on LinkedIn, you’ll need:
- A personal LinkedIn account.
- A verified email address.
- A company name and logo.
- A clear business description and website (if available).
- At least one employee (yourself) associated with the company.
3. Step-by-Step Guide to Create Business Page on LinkedIn
Step 1: Log Into Your LinkedIn Account
Go to the LinkedIn homepage and sign in with your personal account. You need this to set up and manage your business page.
Step 2: Access the Page Creation Tool
- Click the “Work” grid icon in the top-right corner.
- Scroll down and select “Create a Company Page.”
Step 3: Select Page Type
Choose the most suitable option:
- Small Business: For companies with fewer than 200 employees.
- Medium to Large Business: For larger organizations.
- Showcase Page: For promoting a specific product or brand.
- Educational Institution: For schools and universities.
Step 4: Enter Company Details
- Business Name
- Public LinkedIn URL (e.g., linkedin.com/company/yourbusinessname)
- Website URL
- Industry, company size, and type
Step 5: Upload Branding Elements
- Logo: Use a clear, professional logo (300×300 pixels recommended).
- Cover Image: Add a high-quality banner image (1128×191 pixels recommended).
Step 6: Write a Strong Business Description
Craft a professional summary that highlights your products, services, and values. Include relevant keywords to help your page appear in LinkedIn searches.
Step 7: Complete the Profile
- Add your company location(s).
- Include contact details.
- Fill out all additional fields for maximum visibility.
Step 8: Publish Your Page
Click “Create Page” and review your business profile. Once published, you can edit and optimize at any time.
4. How to Optimize Your LinkedIn Business Page
- Post regular updates with industry insights, news, and company announcements.
- Share employee stories and customer success cases.
- Use relevant hashtags to increase reach.
- Encourage employees to engage and connect with the page.
- Track performance with LinkedIn Analytics.
5. Benefits of a LinkedIn Business Page
- Enhances credibility with potential clients and partners.
- Improves recruitment efforts by showcasing your company culture.
- Strengthens brand presence among professionals.
- Increases visibility in search engines and within LinkedIn.
- Provides a platform for lead generation and networking.
Frequently Asked Questions
1. Do I need a personal LinkedIn profile to create a business page?
Yes, a personal LinkedIn account is required to set up and manage a business page.
2. Is it free to create business page on LinkedIn?
Yes, creating and managing a LinkedIn company page is completely free.
3. How many admins can a LinkedIn business page have?
You can assign multiple admins, including content managers and recruiters.
4. Can I run ads from my LinkedIn business page?
Yes, LinkedIn Ads are managed through a business page using Campaign Manager.
5. How often should I post on LinkedIn as a business?
At least 2–3 times per week to stay visible and engage with followers.
6. Can small businesses benefit from LinkedIn pages?
Absolutely. Even solo entrepreneurs can use LinkedIn to establish authority and attract clients.
Conclusion
Knowing how to create business page on LinkedIn is essential for modern entrepreneurs. With the right setup and consistent updates, your page can boost credibility, attract opportunities, and help your business grow in a professional environment. Take the time to optimize your profile and make LinkedIn a key part of your digital strategy.