1. Executive Summary
Start with a brief overview that outlines:
- Your business name and location
- What your business does
- Your mission and vision
- What makes your business unique
- Your short-term and long-term goals
This section should be clear, concise, and compelling—usually one page.
2. Business Overview
Describe the basics of your business:
- Type of business (product or service)
- Legal structure (sole trader, partnership, LLC)
- Business background (if any)
- What problem your business solves
Keep it simple and easy to understand for anyone reading it.
3. Market Analysis
Show that you understand your customers and competitors:
- Who are your target customers?
- What are their needs and behaviors?
- Who are your main competitors?
- What trends or opportunities exist in your industry?
This demonstrates that you’ve done your research.
4. Products or Services
Explain what you offer:
- A list of products or services
- Pricing and why your pricing works
- What makes your offer unique or better
- Any future products you plan to add
Use plain language that anyone can grasp.
5. Marketing and Sales Strategy
Lay out how you’ll attract and keep customers:
- Promotion methods (social media, flyers, word of mouth)
- Sales process (online, in-person, subscription, etc.)
- Loyalty or referral programs
- How you plan to grow your customer base
This is your action plan to bring in revenue.
6. Operations Plan
Detail how your business runs daily:
- Your location and workspace
- Equipment or tools you’ll use
- Suppliers and delivery methods
- Opening hours or schedules
This section shows you’ve thought through logistics.
7. Management and Staff
If you’re working solo or with a team, explain the structure:
- Who’s running the business?
- What are their roles and strengths?
- Will you need to hire staff later?
Highlight any experience or skills that support the business.
8. Financial Plan
Include simple projections to show your financial path:
- Start-up costs
- Estimated monthly income and expenses
- Break-even point
- Profit expectations
You can use rough numbers or create a basic spreadsheet to back this up.
9. Funding Requirements (if needed)
If you’re seeking funding:
- How much do you need?
- What will the money be used for?
- How will you repay it (if it’s a loan)?
This helps banks or investors understand your needs.
10. Appendix
Add any extras:
- Business logo
- Charts or images
- Product photos
- Resumes or permits
Only include what supports the main sections.
Frequently Asked Questions
Q1: Who should use a simple business plan template?
It’s ideal for small business owners, startups, and side hustlers who want clarity without complexity.
Q2: How long should a simple business plan be?
Typically 5–10 pages depending on your business type and how much detail you need.
Q3: Is this template suitable for getting a loan?
Yes, it covers all the basics lenders look for, especially if you include realistic financials.
Q4: Can I use this template for a one-person business?
Absolutely. It’s perfect for solo entrepreneurs and freelancers.
Q5: Do I need to include visuals in my plan?
Not required, but images, charts, or branding can make it more engaging.
Q6: Can I edit this plan later as my business grows?
Yes. It’s a flexible template designed to evolve with your business.
Conclusion
This simple business plan template gives you a clear, organized way to start and structure your business. Whether you’re launching a small venture or seeking funding, these 10 easy sections guide your thinking and planning from concept to success.