1. What Is Trustpilot?
Trustpilot is an online review platform where consumers can share their experiences with businesses. It was founded in Denmark in 2007 and has grown into one of the most recognized platforms for public customer feedback and business transparency.
2. How Does Trustpilot Work?
- Customers post reviews of businesses they’ve interacted with.
- Businesses can claim their profile, respond to reviews, and manage their reputation.
- Reviews are publicly visible and influence a company’s overall rating.
Each review includes a star rating (1 to 5) and written feedback.
3. Who Uses Trustpilot?
- Consumers use it to evaluate businesses before purchasing.
- Businesses use it to build trust, improve service, and attract new customers.
It’s widely used in e-commerce, service industries, and professional services.
4. Features of Trustpilot
- Verified Reviews: From real purchase experiences
- Business Profiles: Customizable by companies
- Widgets & Integrations: Add review stars to websites and ads
- Review Invitations: Businesses can request customer reviews
- Analytics Dashboard: Monitor and respond to reviews in real time
5. Why Is Trustpilot Important?
- Builds social proof and credibility
- Affects purchase decisions
- Improves search engine visibility
- Encourages business accountability and service improvements
A strong Trustpilot score can significantly boost conversions.
6. Is Trustpilot Free?
Yes, Trustpilot offers a free plan where businesses can:
- Claim their profile
- Collect reviews
- Respond to feedback
Paid plans offer more features like automation, analytics, and branding tools.
7. Can Trustpilot Reviews Be Trusted?
Trustpilot uses:
- Fraud detection algorithms
- Manual moderation
- “Flag” features for false reviews
While no system is perfect, it aims to provide authentic, balanced insights.
8. Can Businesses Delete Negative Reviews?
No. Businesses cannot delete reviews. However, they can:
- Flag reviews that violate guidelines
- Respond professionally to address concerns
- Invite more reviews to improve their rating balance
This ensures fairness and transparency.
9. How Do You Leave a Review on Trustpilot?
- Visit Trustpilot.com
- Search for the business
- Click “Write a Review”
- Choose a star rating and explain your experience
- Submit the review (a valid email is required)
10. Final Thought: Trustpilot Supports Honest Feedback
Trustpilot empowers both consumers and businesses through transparent reviews. Whether you’re looking for a trustworthy service or managing your company’s reputation, Trustpilot is a reliable, accessible platform for real-time insight and trust building.
Frequently Asked Questions
1. Is Trustpilot only for online businesses?
No, both online and offline businesses can use Trustpilot.
2. Can reviews be anonymous?
Users must provide an email but can display a nickname publicly.
3. Does Trustpilot moderate reviews?
Yes, using a combination of AI and human review.
4. Can I respond to reviews as a business owner?
Yes, business owners can publicly reply to any review.
5. Are fake reviews common on Trustpilot?
While fake reviews exist on all platforms, Trustpilot actively detects and removes suspicious content.
6. Does Trustpilot improve SEO?
Yes, high ratings and embedded reviews can enhance Google rankings and click-through rates.