1. Why Create a LinkedIn Company Page?
A LinkedIn company page helps:
- Showcase your business to professionals
- Attract new customers or partners
- Share updates, jobs, and thought leadership
- Improve search visibility and brand authority
It’s essential for any business building its presence online.
2. Prerequisites Before Creating a Page
Make sure:
- You have a LinkedIn personal profile with your real name
- Your profile is at least 7 days old
- You’ve added a verified email address to your LinkedIn account
- You’re listed as an employee or founder (optional but helpful)
3. Access LinkedIn Page Creation Tool
- Log in to LinkedIn
- Click the ‘For Business’ dropdown (top-right corner)
- Select ‘Create a Company Page’
- Choose your page type:
- Small Business (fewer than 200 employees)
- Medium to Large Business
- Showcase Page (sub-page of an existing brand)
- Educational Institution
4. Enter Your Company Details
Fill in the fields:
- Company Name
- LinkedIn Public URL (e.g., linkedin.com/company/yourbusinessname)
- Website URL
- Industry
- Company Size
- Company Type (e.g., Privately Held, Non-Profit)
- Logo (300 x 300 pixels, PNG or JPEG)
- Tagline (short description of your brand)
Use accurate and brand-aligned info—it’s how others will find and trust your page.
5. Preview and Create Your Page
Review your details. Once satisfied:
- Click ‘Create Page’
- If any required fields are missing or incorrect, LinkedIn will highlight them
Once created, your page is live and ready for customization.
6. Optimize Your LinkedIn Company Page
After creation, complete your profile:
- Add a Cover Image (recommended size: 1128 x 191 pixels)
- Write a compelling About section
- Include keywords for SEO visibility
- Add company values, culture, and specialties
- Include business location(s)
An optimized page boosts your credibility and helps you rank better on LinkedIn searches.
7. Add Page Admins and Team Members
Go to Admin Tools > Manage Admins to:
- Add colleagues as Page Admins
- Let team members link their profiles to your company
This strengthens your business’s network reach on the platform.
8. Share Your First Post
Start engaging your audience by posting:
- Company news or updates
- Blog content or case studies
- Job openings
- Behind-the-scenes photos
Aim for value-driven content that builds trust and positions your company as an authority.
9. Promote Your Page
To grow your following:
- Invite personal LinkedIn connections to follow your page
- Add the LinkedIn icon to your email signature and website
- Include page links in job listings and newsletters
- Ask employees to engage with content
10. Monitor Insights and Improve
Use LinkedIn’s Analytics Dashboard to track:
- Page views
- Follower growth
- Engagement rate (likes, comments, shares)
Use this data to refine your content and posting strategy.
Frequently Asked Questions
1. Is it free to create a LinkedIn company page?
Yes, creating and managing a LinkedIn company page is completely free.
2. Can I create a company page without a personal LinkedIn account?
No. A personal profile is required to create and manage a company page.
3. Can I delete or rename my company page?
You can rename it, but deletion requires contacting LinkedIn support.
4. How often should I post on my company page?
Aim for 1–3 posts per week to stay active without overwhelming your audience.
5. What’s the difference between a company and showcase page?
A showcase page is a sub-page that highlights a product or division under your main company page.
6. Can I schedule posts on LinkedIn company pages?
Yes, LinkedIn now allows native post scheduling, or you can use third-party tools like Buffer or Hootsuite.
Conclusion
Creating a company page on LinkedIn in 2025 is a powerful step toward professional brand building. With a well-optimized profile, regular content, and active engagement, your business can stand out, attract talent, and connect with decision-makers across industries. Start today—it’s simple, free, and impactful.