1. Why Create a Business LinkedIn Page?
A business LinkedIn page gives your company a professional online presence. It helps:
- Showcase your brand, services, and culture
- Build credibility with clients and partners
- Recruit top talent
- Share updates, articles, and industry news
- Generate leads and network with decision-makers
2. Prerequisites Before Creating a LinkedIn Business Page
Before you begin, make sure you have:
- A personal LinkedIn profile with your real name
- Verified email address linked to your business domain (optional but recommended)
- Company logo and banner image
- Short description of your business
- Website and contact details
3. Step-by-Step: How to Create a Business LinkedIn Page
Step 1: Log In to LinkedIn
Sign in with your personal LinkedIn account.
Step 2: Go to LinkedIn Pages
- On the homepage, click “For Business” (top right).
- Select “Create a Company Page”.
Step 3: Choose Your Page Type
LinkedIn offers four options:
- Small business
- Medium to large business
- Showcase page (sub-page for specific products/services)
- Educational institution
Step 4: Enter Company Details
Fill in:
- Company name
- Public LinkedIn URL (e.g., linkedin.com/company/yourbusiness)
- Website URL (if available)
- Industry, company size, and type
Step 5: Upload Branding Assets
- Logo: 300×300 pixels (square)
- Cover image: 1128×191 pixels (rectangular banner)
Step 6: Write a Business Description
Include:
- What your company does
- Mission and vision
- Products or services offered
Keep it concise but engaging (2,000 characters max).
Step 7: Add Location and Contact Info
Provide your business address (optional) and relevant contact details.
Step 8: Preview and Publish
Review your page, then click “Create Page”.
4. Optimising Your Business LinkedIn Page
- Use relevant keywords in your description.
- Post regular content (articles, company news, videos).
- Encourage employees to connect with the page.
- Join LinkedIn groups and interact with your audience.
- Add a custom button (e.g., “Visit Website” or “Contact Us”).
5. Benefits of a Well-Managed LinkedIn Business Page
- Increased brand visibility
- Better recruitment opportunities
- Higher credibility in your industry
- Access to LinkedIn Analytics to track engagement
- Ability to run LinkedIn Ads for targeted marketing
Frequently Asked Questions
1. Do I need a personal account to create a LinkedIn business page?
Yes, you must use a personal LinkedIn profile to set up a business page.
2. Is it free to create a LinkedIn business page?
Yes, creating and managing a company page is free.
3. Can I add multiple admins to my LinkedIn page?
Yes, you can assign page admins to help manage content and settings.
4. How often should I post on my business LinkedIn page?
Ideally 2–4 times a week to maintain visibility and engagement.
5. Can I run ads from my LinkedIn business page?
Yes, once your page is created, you can use LinkedIn Campaign Manager to run paid ads.
6. What makes a good LinkedIn business page?
Strong branding, engaging content, regular updates, and active interaction with followers.
Conclusion
Knowing how to create a business LinkedIn page is essential for building your brand online. With a professional profile, strong visuals, and regular content, you can attract clients, partners, and talent while positioning your company as an authority in your industry.