1. Understand the Importance of a LinkedIn Business Page
A LinkedIn business page allows companies to showcase their brand, connect with potential clients, attract talent, and share updates. It enhances visibility in the professional world and is crucial for digital credibility.
By learning how to create a business page on LinkedIn, you give your brand a professional identity on the world’s largest networking platform.
2. Meet LinkedIn’s Requirements
Before creating a LinkedIn business page, ensure the following:
- You have a personal LinkedIn profile with your real name.
- Your profile is at least seven days old.
- Your profile has a confirmed email address (associated with your company domain).
- You have a company name and website (optional but recommended).
Meeting these prerequisites ensures smooth page creation and verification.
3. Log Into Your LinkedIn Account
To start the process:
- Go to www.linkedin.com and log into your personal account.
- Click on the “For Business” icon in the top right.
- Select “Create a Company Page” from the dropdown.
This directs you to the page creation interface.
4. Choose the Right Page Type
LinkedIn offers four types of pages:
- Small business (less than 200 employees)
- Medium to large business
- Showcase page (for subdivisions or brands)
- Educational institution
Choose the type that matches your organization’s structure and goals.
5. Enter Your Company Details
Fill in all required fields, including:
- Company name
- LinkedIn public URL
- Website (if applicable)
- Industry
- Company size
- Company type (public, private, nonprofit, etc.)
Accuracy here is key for discoverability and trustworthiness.
6. Upload Your Logo and Banner
Visual branding matters. Upload:
- A high-quality logo (300×300 pixels)
- A banner image (1128×191 pixels)
These visuals enhance your page’s appeal and help users recognize your brand instantly.
7. Add a Compelling Tagline
Your tagline should briefly explain what your company does or represents. Keep it within 120 characters and make it clear, specific, and engaging.
This is often the first line viewers see—make it count.
8. Write a Strong Company Description
This section appears under the “About” tab and should include:
- Who you are
- What you offer
- Your mission or vision
- Your unique value proposition
Keep it concise and keyword-rich to help with search visibility.
9. Customize Your Call-to-Action Button
LinkedIn allows a CTA button on your page, such as:
- Visit website
- Contact us
- Learn more
- Register
- Sign up
Choose the option that aligns with your current business goals.
10. Publish Your Page
Once all sections are filled, click the “Create Page” button. If any information is missing or invalid, LinkedIn will prompt you to correct it before proceeding.
After publishing, your page goes live and is discoverable on LinkedIn.
Frequently Asked Questions
Q1: Do I need a LinkedIn Premium account to create a business page?
No, any LinkedIn user meeting the requirements can create a business page for free.
Q2: Can I create a business page without a company website?
Yes, but having a website increases credibility and allows users to learn more about your business.
Q3: How do I add admins to my business page?
Go to the page, click on “Admin Tools,” then “Page Admins,” and assign roles to others.
Q4: How do I promote my LinkedIn business page?
Share the page with your network, invite connections, post regularly, and link to it from your website and email signature.
Q5: Can I edit my business page after publishing it?
Yes, you can update information, images, and other content at any time.
Q6: What type of content should I post on a LinkedIn business page?
Post company news, industry insights, product updates, job openings, and client testimonials to keep followers engaged.
Conclusion
Knowing how to create a business page on LinkedIn is essential for establishing your brand’s online presence in the professional world. By following these clear steps—from logging in to publishing and managing your page—you can effectively represent your company, attract followers, and build professional credibility. Start today and unlock new opportunities for your business.