1. Why Create a LinkedIn Company Page?
A LinkedIn company page helps you:
- Build brand presence
- Attract clients and partners
- Post updates, jobs, and news
- Improve SEO and online visibility
- Engage employees and followers
It’s essential for B2B credibility and professional networking.
2. Requirements to Create a Company Page
Before starting, make sure you have:
- A personal LinkedIn profile with your real name
- The profile must be at least 7 days old
- You must have several connections
- A confirmed email address associated with your company domain
3. Step-by-Step: How to Create Your LinkedIn Company Page
- Log in to LinkedIn
- Use your personal account (you’ll be the page admin initially).
- Go to LinkedIn Pages
- Visit: linkedin.com/pages/create
- Choose Page Type
- Select one of the following:
- Small business (fewer than 200 employees)
- Medium to large business
- Showcase page (for sub-brands)
- Educational institution
- Select one of the following:
- Enter Company Details
- Page name
- LinkedIn public URL (e.g., linkedin.com/company/yourbrand)
- Website URL (if you have one)
- Industry, size, and company type
- Logo (300x300px recommended)
- Tagline (short and clear summary of what you do)
- Verify and Create
- Confirm you have the right to create the page
- Click Create Page
4. Optimise Your LinkedIn Company Page
- Add a cover image (1536x768px)
- Write a compelling About section (include services, mission, and keywords)
- Include location(s) and contact details
- Add up to 20 specialties (keywords to help people find you)
- Invite employees to connect with the page
- Post regularly to build engagement
5. Post Content to Attract Followers
Post content like:
- Blog articles
- Industry news
- Product updates
- Behind-the-scenes content
- Customer stories or testimonials
- Job opportunities
Use relevant hashtags and images for better reach.
6. Track Performance with LinkedIn Analytics
Monitor:
- Follower growth
- Post reach and engagement
- Visitor demographics
- Click-through rates
Use this data to refine your content strategy.
Frequently Asked Questions
Can anyone create a LinkedIn company page?
Yes, if you meet the basic account requirements and have a verified email domain.
Do I need a website to create a company page?
No, but it helps add credibility. You can still create a page without one.
Is it free to create a LinkedIn company page?
Yes, creating and managing a company page is completely free.
Can I have more than one admin?
Yes. After creating the page, you can assign additional admins under settings.
How do I get followers on my company page?
Invite connections, post quality content, and ask your team to share the page.
Can I advertise from my company page?
Yes, you can run LinkedIn ads once your company page is set up.
Conclusion
Creating a LinkedIn company page is a quick and valuable step toward boosting your business’s online reputation. With just a few clicks and consistent engagement, your company can connect with new clients, attract top talent, and establish authority in your industry.