1. Introduction
LinkedIn is the world’s largest professional networking platform, making it the perfect place to showcase your business. By learning how to create company page LinkedIn, you can establish brand credibility, attract talent, and connect with customers.
2. Why Create a LinkedIn Company Page?
- Build brand awareness and visibility.
- Share company updates and industry insights.
- Attract potential customers and clients.
- Recruit top talent.
- Strengthen credibility and trust.
3. Prerequisites Before Creating a Company Page
Before you start, ensure you have:
- A personal LinkedIn profile with your real name.
- A confirmed email address associated with your company domain (e.g., yourname@yourbusiness.com).
- Company logo and banner images ready for branding.
- A brief business description prepared.
4. Step-by-Step: How to Create Company Page LinkedIn
Step 1: Log in to LinkedIn
- Sign in to your personal LinkedIn profile.
Step 2: Access the “Create a Company Page” Option
- On the LinkedIn homepage, click the “For Business” icon (top-right corner).
- Select “Create a Company Page”.
Step 3: Choose Your Page Type
- Small business – For companies with fewer than 200 employees.
- Medium to large business – For companies with more than 200 employees.
- Showcase page – For promoting specific products or services.
- Educational institution – For schools or universities.
Step 4: Enter Company Details
- Company name.
- LinkedIn public URL (e.g., linkedin.com/company/yourbusiness).
- Website link.
- Industry, company size, and type.
Step 5: Upload Branding Elements
- Logo (recommended size: 300×300 pixels).
- Banner image (recommended size: 1128×191 pixels).
Step 6: Add a Business Description
Write a compelling summary (up to 2,000 characters) that highlights:
- Who you are.
- What you do.
- What makes you unique.
Step 7: Finalize and Publish
- Review all details.
- Click “Create Page” to publish your company profile.
5. Optimizing Your LinkedIn Company Page
- Add keywords to your company description for SEO.
- Post updates regularly (blogs, industry insights, company news).
- Use images and videos to boost engagement.
- Encourage employees to connect with and share the page.
- Join relevant industry groups to increase visibility.
6. Tips to Grow Your LinkedIn Company Page
- Share thought leadership content.
- Run LinkedIn Ads to reach targeted audiences.
- Use analytics to track engagement and refine your content.
- Highlight job opportunities to attract talent.
- Encourage customer testimonials and case studies.
Frequently Asked Questions
1. Do I need a personal account to create a LinkedIn company page?
Yes, only personal accounts can create and manage company pages.
2. How much does it cost to create a company page on LinkedIn?
It’s free to create, but LinkedIn Ads and premium features cost extra.
3. Can I manage multiple company pages?
Yes, you can create and manage multiple pages if you have different businesses.
4. How do I add admins to my LinkedIn company page?
Go to your page settings, then assign admin roles to other LinkedIn users.
5. How often should I post on my company page?
Aim for 2–4 times per week to stay active and visible.
6. Can a LinkedIn company page appear in Google search results?
Yes, when optimized with keywords, LinkedIn pages rank well on search engines.
Conclusion
Learning how to create company page LinkedIn is essential for building your online presence and establishing brand authority. By setting up your page correctly, optimizing with strong content, and engaging consistently, you can turn your LinkedIn page into a powerful business growth tool.