1. Why Create a LinkedIn Business Page?
A LinkedIn business page helps your brand:
- Build professional credibility
- Share company updates and content
- Attract talent and clients
- Improve visibility in search results
It’s a free and effective tool for businesses of all sizes.
2. Prerequisites Before Creating Your Page
Ensure you meet the basic requirements:
- A personal LinkedIn profile with your real name
- Your profile must be at least 7 days old
- A verified email associated with your profile
- Profile strength marked as “Intermediate” or “All Star”
- You must have several connections on LinkedIn
Without these, you won’t be able to set up a business page.
3. Go to the LinkedIn Pages Section
Follow these steps:
- Log in to LinkedIn
- Click the “For Business” icon at the top right
- Select “Create a Company Page”
You’ll then see different page options.
4. Choose the Right Page Type
Select from these options:
- Small business: Fewer than 200 employees
- Medium to large business: Over 200 employees
- Showcase page: For a division or brand under an existing page
- Educational institution: For universities or schools
Most new businesses start with the “Small business” option.
5. Fill in Your Company Details
You’ll be prompted to complete the following:
- Page identity: Company name and LinkedIn public URL
- Company details: Website, industry, company size, and type
- Profile details: Logo and tagline (one-liner about your brand)
Choose a clean logo and write a professional, clear tagline.
6. Preview and Create the Page
After entering all the details:
- Review your information
- Check the preview
- Click “Create Page”
You now have a live LinkedIn business page.
7. Optimize Your Business Page
Once the page is created, improve its impact by:
- Adding a compelling banner image
- Completing the “About” section with your mission and services
- Including your location and contact info
- Adding specialties and keywords
- Uploading videos or product showcases
This boosts your visibility and helps attract the right audience.
8. Add Admins and Team Members
Assign roles to colleagues who will manage the page:
- Go to Admin Tools > Manage Admins
- Add their LinkedIn profiles
- Set roles (e.g., Super Admin, Content Admin)
This helps share responsibilities and content creation.
9. Publish Your First Post
Introduce your company with a welcome post. Ideas include:
- Your mission and values
- Product or service highlights
- Behind-the-scenes photos
- Founder’s message
Use engaging visuals and a call to action.
10. Promote Your Page
- Share it on your personal profile
- Invite connections to follow the page
- Add a LinkedIn icon to your email signature and website
- Post regularly (1–2 times per week)
Engage your audience with relevant and valuable content.
Frequently Asked Questions
Do I need a website to create a LinkedIn business page?
No, it’s optional, but having one boosts your brand’s credibility and SEO.
Can I manage a LinkedIn page from my phone?
Yes, use the LinkedIn mobile app or download the LinkedIn Pages Manager app.
Is it free to create a business page on LinkedIn?
Yes, creating and managing a LinkedIn business page is completely free.
Can I run ads through my LinkedIn business page?
Yes, once your page is live, you can access LinkedIn Campaign Manager for paid advertising.
How do I get followers for my page?
Invite connections, share quality content, and promote the page across platforms.
Can I edit the page URL later?
Yes, you can customize your public URL through the admin settings.
Conclusion
Creating a LinkedIn business page is a powerful way to establish your professional presence online. Whether you’re a startup or a growing company, this platform offers visibility, networking, and content-sharing tools that help build trust and authority. Follow this guide and start connecting with your audience today.