1. Why Getting Your Product in Stores Matters
Getting your product in stores increases visibility, builds credibility, and helps scale your business faster. Retail distribution exposes you to new customers who may not find you online.
2. Research the Right Stores for Your Product
Before pitching, identify:
- Stores that match your target audience.
- Retailers already selling similar products.
- Local, regional, or national chains that suit your brand.
3. Perfect Your Product First
Retailers look for quality and reliability. Ensure your product is:
- Well-designed and durable.
- Professionally packaged.
- Clearly labeled with barcodes and compliance information.
4. Set Competitive Pricing
Pricing must balance affordability and profitability. Consider:
- Wholesale price (what the store pays you).
- Retail price (what customers pay in-store).
- Margins that work for both you and the retailer.
5. Create a Strong Pitch
Your pitch should highlight:
- Product uniqueness.
- Customer demand and benefits.
- Sales history or testimonials.
- Marketing support you can provide.
6. Approach Local Stores First
Starting small increases your chances. Visit local shops, independent retailers, and regional chains before targeting big national stores.
7. Contact Retail Buyers
For larger retailers, you need to reach out to category buyers. Prepare:
- A professional email introduction.
- Product samples.
- A sales sheet with pricing, product features, and minimum order quantities.
8. Provide Samples and Marketing Materials
Retailers want proof of product quality. Offer samples and promotional materials such as brochures, product displays, or posters to support sales.
9. Negotiate Terms Carefully
When stores show interest, be ready to discuss:
- Minimum order quantities.
- Payment terms.
- Return policies.
- Delivery schedules.
10. Build Relationships with Store Managers
Strong relationships improve your chances of repeat orders. Visit stores regularly, check product displays, and provide customer support when needed.
Frequently Asked Questions
Q1: How to get your product in stores if you’re a new brand?
Start with small, local retailers before approaching larger chains. Prove demand with local success.
Q2: Do I need a barcode to sell in stores?
Yes, most retailers require barcodes (UPC or EAN) for inventory tracking.
Q3: How much does it cost to get into stores?
Costs vary but include packaging, barcodes, promotional materials, and sometimes slotting fees for large retailers.
Q4: Can I get into big-box retailers directly?
It’s possible but difficult. Most big-box stores require proof of strong sales history and consistent supply capacity.
Q5: What is a sales sheet for retail buyers?
A one-page document summarizing product details, wholesale price, retail price, and ordering information.
Q6: Should I sell on consignment or wholesale?
Wholesale is preferred, but consignment can be a way to prove sales if retailers hesitate.
Conclusion
Learning how to get your product in stores takes preparation, persistence, and smart pitching. From local shops to national chains, success depends on having a market-ready product, strong pricing, and solid retailer relationships.