1. Executive Summary
Start with a high-level overview that includes:
- Business name and purpose
- Summary of your product or service
- Brief target market and goals
- Startup cost and funding requirement
- Vision and growth expectations
Keep it short—1 page max—and write it last.
2. Company Description
Outline who you are and what your business does:
- Legal structure (sole trader, Ltd, partnership)
- Founders and key team members
- Business history or concept origin
- Mission, values, and long-term vision
Explain what makes your small business unique.
3. Market Analysis
Show your understanding of the industry:
- Market size and trends
- Target audience demographics
- Competitor overview
- Your unique value proposition
Use research and customer insights to back up your claims.
4. Products or Services
Detail your offerings:
- What you sell (products, services, or both)
- Key features and benefits
- Pricing structure
- Lifecycle and development plans
Make it clear how you solve your customers’ problems.
5. Marketing and Sales Strategy
Describe how you’ll reach and convert customers:
- Branding and positioning
- Promotion channels (social media, email, local ads)
- Sales process (in-person, online, B2B)
- Customer acquisition and retention strategies
Outline a launch campaign or marketing calendar if applicable.
6. Operational Plan
Explain how your small business will run day-to-day:
- Business location and facilities
- Equipment and suppliers
- Technology and systems
- Key roles and responsibilities
Include logistics, delivery, and customer service plans.
7. Organisation and Management
Introduce your team structure:
- Founders and leadership bios
- Team roles and responsibilities
- External partners (e.g. accountant, mentor)
- Hiring plans as the business scales
Investors want to see who’s driving the business forward.
8. Financial Plan
Provide a clear snapshot of your expected financials:
- Start-up costs
- Sales projections (3–12 months)
- Cash flow forecast
- Profit & Loss forecast
- Break-even analysis
Be realistic and justify your assumptions.
9. Funding Requirements
State:
- How much funding you need
- What it will be spent on
- Whether you seek a loan, grant, or investment
- Repayment or exit plan if applicable
This section is critical if you’re approaching funders.
10. Appendix
Add any documents that support your plan:
- Market research
- Product images
- Business registration documents
- CVs of key staff
- Licences or permits
Only include what’s directly relevant.
Frequently Asked Questions
Q1: How long should a small business plan be?
Around 10–15 pages, depending on the level of detail needed.
Q2: Is there a free small business plan template I can use?
Yes. Many are available online from UK government sites and business banks.
Q3: Can I write a business plan myself?
Yes. Just follow a clear structure and use honest, well-researched data.
Q4: Do I need a business plan to get a loan or grant?
Absolutely. It’s essential for securing funding.
Q5: Should I update my business plan regularly?
Yes—especially when pivoting, scaling, or facing new market conditions.
Q6: What’s the most important part of a business plan?
The executive summary and financial plan—especially when seeking funding.
Conclusion
A strong small business plan template is your startup roadmap and your funding pitch all in one. Whether you’re launching a shop, service, or digital brand, a clear plan helps you make smart decisions and attract support. Use this template to get started and adapt it to fit your business journey in 2025.