1. Why Market Research Data Matters in a Business Plan
Including market research data in a business plan shows investors and partners that your idea is based on real demand, not guesswork. It proves:
- You know your market and customers
- There’s a genuine need for your product or service
- You’ve identified where and how you can succeed
2. Where to Put Market Research Data in Your Plan
Market research data typically appears in the Market Analysis section. It includes:
- Industry insights
- Target market characteristics
- Customer needs and buying behaviour
- Competitor analysis
- Market size and growth trends
3. Market Research Data in Business Plan Example
Market Analysis
Industry Overview
The UK food delivery market is valued at £13.3 billion in 2025 and is projected to grow 5.7% annually. Key drivers include increased demand for convenience, mobile ordering, and healthier food options.
Target Market
Our primary customers are urban professionals aged 25–45 who value time-saving solutions and eat out frequently. According to a YouGov report:
- 68% of this group orders food online at least once per week
- 72% prefer mobile ordering apps
- 51% say they would pay more for healthy or sustainably sourced food
Customer Survey Results
A survey of 250 potential users in Manchester showed:
- 85% are unsatisfied with current healthy delivery options
- 64% would switch to a provider with sustainable packaging
- 92% would use a loyalty scheme
Competitive Landscape
Main competitors include Deliveroo and Uber Eats. However:
- Neither focuses exclusively on healthy meals
- Average delivery times range from 35–50 minutes
- Most lack transparent sourcing information
Market Gap Identified
There is a clear opportunity for a fast, health-focused delivery service that uses sustainable packaging and partners with local organic producers. Based on the current demand, we estimate a 3% market share within 24 months, generating projected revenues of £320,000 in Year 2.
4. Tips for Presenting Market Research Data
- Use real sources: Government data, surveys, reports
- Keep it relevant: Focus on your niche and location
- Add graphs or bullet points: If the format allows
- Connect insights to strategy: How will this data influence pricing, marketing, or product features?
5. Where to Get Market Research Data (UK)
- ONS (Office for National Statistics)
- Mintel or Statista (limited free access)
- IBISWorld or MarketResearch.com
- Trade associations (e.g., BIRA, BRC)
- Your own surveys and polls
Frequently Asked Questions
What’s the best way to collect data myself?
Use Google Forms, Typeform, or in-person interviews to gather customer feedback.
Can I use free sources?
Yes. GOV.UK, local councils, and research summaries often provide valuable insights at no cost.
Should I include graphs in my business plan?
Yes, if your format allows it. Visuals make the data easier to understand.
Do I need a full report or just highlights?
Only include relevant highlights that support your plan. Avoid overloading with unnecessary stats.
How much data is enough?
Enough to show clear demand, opportunity, and competitive insight. Usually 1–2 pages is ideal.
Does all data have to be recent?
Preferably from the last 1–2 years, to stay relevant and credible.
Conclusion
Using market research data in your business plan helps you build a convincing case for your business. It reassures investors and lenders that your startup is not only well-thought-out but also grounded in real, measurable demand. Use facts wisely, stay focused on your niche, and let the data drive your success.