1. Understand What Brand Registration Means
Registering your brand name in the UK means protecting it legally as a trademark. It ensures others can’t use a similar name, logo, or slogan in your business category. It’s different from just using the name or registering a company.
2. Check if the Brand Name Is Already Taken
Use the UK Intellectual Property Office (UK IPO) online trademark search tool to check:
- Existing trademarks with similar names
- Related business categories or classes
- Conflicts that may cause your application to be rejected
You can also check domain name availability and Companies House to avoid duplication.
3. Decide What to Register
You can register:
- A word (e.g., your brand name)
- A logo
- A combination of words and images
- A slogan or tagline
Each counts as a separate trademark, and each application requires a fee.
4. Choose the Right Trademark Class
Trademarks are categorized into 45 classes (e.g., Class 25 for clothing, Class 41 for education). You must register your brand under the correct class based on your products or services.
You can register in more than one class, but it costs more.
5. Prepare Your Application
Your application should include:
- The name/logo you’re registering
- The class(es) you’re applying for
- A clear description of goods/services
- Contact and business information
Be sure everything is correct—errors can delay or void your application.
6. Apply Online with the UK IPO
Go to www.gov.uk/register-a-trademark and submit your application. The cost is:
- £170 for one class
- £50 per additional class
You can use the “Right Start” service for an initial check before full submission (extra fee applies).
7. Wait for the Examination and Publication
After submission:
- The IPO examines your application for any issues
- If accepted, it’s published in the Trademark Journal for 2 months
This allows others to object if they believe your brand conflicts with theirs.
8. Handle Any Objections or Oppositions
If no one objects, your trademark proceeds. If there is an objection:
- You may respond, negotiate, or modify your application
- Legal advice may be useful at this stage
Most objections are from similar existing trademarks or unclear classifications.
9. Receive Your Trademark Registration
Once approved, you receive a registration certificate valid for 10 years, with the option to renew. You now have legal rights to use your brand name and stop others from infringing.
10. Use and Protect Your Brand
After registration:
- Use the ® symbol with your brand name
- Monitor for unauthorized use
- Enforce your rights if necessary through cease-and-desist or legal action
This protection applies only in the UK unless you apply internationally via the Madrid Protocol.
Frequently Asked Questions
1. Is registering a brand name mandatory in the UK?
No, but it’s highly recommended to protect your brand and avoid legal disputes.
2. How long does it take to register a brand name?
Around 3–4 months, including the publication and objection period.
3. Can I register a brand name myself?
Yes. The process is online and straightforward, but legal support can help if issues arise.
4. What’s the difference between trademark and business registration?
Business registration (via Companies House) registers your company name; trademark registration protects your brand name/logo across the market.
5. Can I trademark a name that someone else is using?
Only if it’s not trademarked in the same class. Always check for conflicts to avoid legal trouble.
6. Can I trademark internationally from the UK?
Yes. Use the Madrid Protocol through the UK IPO to register your trademark in multiple countries.
Conclusion
Registering a brand name in the UK is a smart move for protecting your business identity, gaining legal rights, and building long-term brand value. In 2025, with increased digital competition, securing your name early ensures peace of mind and a solid foundation for growth.