Template of Business Plan: A Complete Guide for UK Startups


1. Why Use a Business Plan Template?

A business plan template provides a clear structure to outline your ideas, set goals, and attract funding. It’s ideal for securing loans, applying for grants, or planning your business effectively.


2. What Should a Business Plan Template Include?

A complete business plan typically contains:

  • Executive Summary
  • Company Description
  • Market Research
  • Products or Services
  • Marketing and Sales Strategy
  • Operations Plan
  • Management and Team
  • Financial Plan
  • Appendix

3. Free Template of Business Plan

Here’s a sample structure to follow:

Executive Summary

  • Business name, location, and structure
  • Vision and mission
  • Products or services offered
  • Summary of goals and funding requirements

Company Description

  • Founding date and ownership
  • Legal structure (sole trader, Ltd, etc.)
  • Business model and USP (Unique Selling Point)

Market Research

  • Industry overview and trends
  • Target customer segments
  • Competitive analysis
  • Market needs and gap

Products or Services

  • Detailed description of offerings
  • Benefits and features
  • Pricing strategy
  • Development or expansion plans

Marketing and Sales Strategy

  • Branding and value proposition
  • Promotion channels (social, print, events)
  • Sales funnel and customer journey
  • Partnerships and distribution

Operations Plan

  • Business location
  • Tools, suppliers, and equipment
  • Technology and systems
  • Key daily operations

Management and Team

  • Bios of founders and leadership
  • Organisational structure
  • Roles and responsibilities
  • External advisors (if any)

Financial Plan

  • Start-up costs
  • 12-month cash flow forecast
  • 3-year profit and loss projections
  • Break-even analysis
  • Funding request and usage

Appendix

  • Business registration documents
  • Licences and permits
  • Market research data
  • Product photos or designs

4. How to Use This Business Plan Template

  • Download or copy into Word or Google Docs
  • Replace placeholder content with your business information
  • Keep writing clear, realistic, and focused
  • Update regularly as your business grows

5. Where to Find Editable Templates

  • UK Government’s Start Up Loans site
  • Microsoft Office template library
  • SCORE.org and BPlans (adapt for UK use)
  • Google Docs and Canva (for visual layouts)

Frequently Asked Questions

Is this template of business plan suitable for loans?
Yes, it includes all the sections lenders expect when reviewing loan applications.

Do I need a business plan if I’m a sole trader?
Yes, it helps clarify your strategy, target audience, and financial plan.

Can I adapt the template to any industry?
Absolutely. Tailor content to suit your sector and customer base.

Should I include financials even if I don’t need funding?
Yes, financial planning is essential for business health and tracking growth.

How long should my business plan be?
Typically 10–20 pages, depending on your business size and needs.

Can I write it myself or do I need help?
You can definitely write it yourself—use tools, templates, and online resources to guide you.


Conclusion

This template of business plan gives you a ready-made structure to organise your business goals, demonstrate viability, and secure support. Whether you’re launching or growing, it’s the essential tool every entrepreneur needs to succeed.

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