1. Why Create a LinkedIn Business Page?
A LinkedIn business page increases your company’s online visibility, establishes brand credibility, and connects you with clients, partners, and job seekers. It’s a powerful tool for B2B networking, content sharing, and employer branding.
2. Prepare Before You Start
Before setting up your page, gather the following:
- Business name and logo
- Website URL
- Business description (1–2 paragraphs)
- Industry type
- Company size and type
- Location (headquarters or main office)
Make sure your personal LinkedIn profile is fully updated and linked to your business role.
3. Log in to Your LinkedIn Account
To create a business page, you must have a personal LinkedIn account in good standing. From your home feed:
- Click the “Work” icon in the top-right corner
- Scroll down and select “Create a Company Page+”
4. Choose the Right Page Type
LinkedIn offers four page types:
- Small business (less than 200 employees)
- Medium to large business
- Showcase page (for sub-brands or initiatives)
- Educational institution
Select the option that best fits your business structure.
5. Fill in Company Details
Complete the required fields:
- Page Identity: Business name, LinkedIn public URL
- Company Details: Website, industry, size, type
- Profile Details: Logo and tagline
Use a high-resolution logo and write a compelling tagline (max 120 characters) that reflects your mission or niche.
6. Optimize the “About” Section
Write a clear and engaging company description. Include:
- What your business does
- Who you serve
- Your mission or values
Keep it concise (up to 2,000 characters) and use keywords relevant to your industry.
7. Add Contact and Location Info
Include your business’s main location and contact details (phone, email, website). This makes it easier for clients and job seekers to connect.
8. Publish Your Page
Once all required fields are complete, click “Create Page.” You’ll be redirected to your new LinkedIn business page.
9. Customize the Page Further
After publishing, enhance your page by:
- Adding a cover image (1128x191px)
- Inviting connections to follow your page
- Posting your first update or company announcement
- Adding featured employees and specialties
10. Start Posting and Growing
Share content regularly to build engagement:
- Company news
- Industry insights
- Blog posts
- Job openings
- Employee highlights
Use relevant hashtags, tag others, and engage with comments.
Frequently Asked Questions
1. Is it free to create a LinkedIn business page?
Yes, creating and maintaining a business page is completely free.
2. Can I manage my business page from my personal account?
Yes. You can manage the page from your LinkedIn profile once it’s created.
3. How do I get more followers on my page?
Invite personal connections, share valuable content, and promote your page on your website and email signature.
4. Can multiple people manage the LinkedIn page?
Yes. You can add other LinkedIn members as admins to help manage content and engagement.
5. What should I post on my LinkedIn page?
Post a mix of company updates, industry news, success stories, client testimonials, and job vacancies.
6. How often should I post on LinkedIn?
At least 1–2 times per week is recommended to stay active and relevant.
Conclusion
Creating a LinkedIn business page is a vital step in building your brand’s digital presence. With the right setup and consistent content strategy, your page can attract leads, talent, and valuable connections. Start now and position your business for professional success in 2025.